Holland America Line launched a “Discover Canada & New England Sweepstakes” that will award five of the line’s Pinterest followers a $500 American Express gift card. The sweepstakes runs through Sept. 20, 2014, and the winners will be selected in a random drawing at the end of September.

Participants can visit the Discover Canada & New England tab on Holland America Line’s Facebook page and choose their favorite Canada & New England highlight photo from a selection of six colorful and captivating images. Entrants then provide the required information and click submit, which will pin the image to one of their personal Pinterest boards. In order to be eligible to win, entrants must also follow Holland America Line’s Pinterest Page (www.pinterest.com/halcruises).

“Pinterest continues to be an exciting and very visual social media network that is an easily accessible way to show off the destinations we visit,” said Richard Meadows, executive vice president, marketing, sales and guest programs. “Canada/New England is one of the most scenic parts of the world that really comes to life in photos, and perhaps the imagery will entice the winners to use their gift card toward one of our Canada/New England cruises.”

Participants can enter once through Sept. 20 for a chance to win a gift card. (The sweepstakes is limited to persons 18 years of age or older who are legal residents of the United States, District of Columbia or Canada — except Quebec).

Holland America Line’s Pinterest page is a community of thousands of fans who appreciate beautiful photos and have a passion for the company. Followers can browse dozens of boards that virtually travel around the world to the destinations Holland America Line’s 15 ships visit throughout the year. Followers also can peruse more whimsical boards that feature topics like wine, cruise towel animals, packing and photography, as well as boards that showcase Holland America Line’s entertainment partners like “Dancing with the Stars: At Sea” and B.B. King’s Blues Clubs.

For more information about the sweepstakes and official rules, visit: https://www.facebook.com/HALCruises/app_363845683737502?ref=ts.

For more information about Holland America Line, contact a travel professional, call 1-877-SAIL-HAL (1-877-724-5425) or visit www.hollandamerica.com.