NewmanPR: Social. Media. Marketing.

The Credibility Crisis

Credibility is an either-or thing. You either have it or you don’t. In that respect, it’s like pregnancy — a woman can’t be “a little pregnant.”

The Perils of the Press Kit

Buck Banks

Does it make sense to continue updating a 100-plus-page press kit for the Florida Keys? Sure it does, for good reasons.

PR Should Not Fear ‘New Journalism’ Model

Buck Banks

Despite the wunderkinds who are leading the digital revolution in journalism these days, there is still a need for professional public relations practitioners — we just need to evolve the practice.

Can We Bridge the Skepticism/Gullibility Gap?

Buck Banks

A recent Harris Interactive survey found profound differences in how younger people and older people respond to the perceived veracity of advertising — one group tends to believe it and one group doesn’t.

Blogs Expected to Remain Relevant

Buck Banks

With the rise of Twitter, Facebook and other social media sites, it might be tempting to rethink the time, energy and resources you devote to your corporate blog.

Dismal Tale of the Tiger Nothing New in PR

Stuart

When the tale of Tiger Woods’ misdeeds began its media circus, it brought back memories of other efforts to dodge negative news coverage.

The Press Release Ain’t Dead — Yet

Buck Banks

With the proliferation of social media and its concurrent appearance a couple of years ago of the “social media press release,” it would seem the traditional press release is bound for the proverbial circular file.