Grab Attention Like ‘Orange Is The New Black’ Part 6: Storytelling
This post examines the use of storytelling to inspire a great idea for a public relations campaign.
Grab Attention Like ‘Orange Is The New Black’ Part 5: Emotion
Today’s edition considers the element of emotion, and how you can harness this valuable tool to inspire a winning PR campaign.
Grab Attention Like ‘Orange Is The New Black’ Part 4: Credibility
A credible voice makes a powerful statement: the message is real.
Grab Attention Like ‘Orange Is The New Black’ Part 3: Concreteness
An idea is concrete when everyone easily understands it. Concreteness facilitates the spread of a message by word-of-mouth.
Grab Attention Like ‘Orange Is The New Black’ Part 2: The Unexpected
How the hit Netflix show nailed the element of the unexpected and how you can use this element to inspire a winning idea to sell your product or service.
Grab Attention Like ‘Orange Is The New Black’ Part 1: Simplicity
This post examines the element of simplicity, how it contributes to the hype surrounding OITNB and how you can use this tactic to create a “sticky” campaign.
Six PR Tactics that Grab Attention Like ‘Orange is the New Black’
Is it possible to take what we know and love about OITNB and translate that knowledge into a killer public relations campaign?
