When It Comes to Clients, There’s Cheap … and Cheaper
Back in the early days of the agency, some (cheap) clients had a difficult time understanding the value of public relations.
The Politics of Political PR
PR practitioner finds “pinocles” and nadirs in the political realm.
Sometimes the Clowns Indeed Are Already Here
A teenager declines to become a circus “advance man” and lives to regret it.
PR Can Become a Zoo
Creative public relations can draw upon many resources and I can recall at least two instances when a bear and […]
From Rags to Riches — Florida Keys Style
Media exposure generated through the effective practice of the public relations discipline can fuel economic growth through tourism.
No Steaks or Chops!
When we learned that Gen. Douglas MacArthur was returning from the Philippines, I suggested that our client invite MacArthur and his family to enjoy some R&R at the resort.
The Dual Meaning of ‘Plastered’
One of my most memorable resort openings occurred in the pre-Castro era inaugural of Havana’s Capri Hotel & Casino from the buttoned-down mind of Horace Sutton, the most widely syndicated travel writer of the time.
