PR Newser had an interesting post today in response to an Inc. magazine article that ran earlier this week. We pretty much agree with PR Newser’s take on the article.

However, a recent experience with a client brings up another reason why not to hire a PR firm — lack of a commitment to establish a clear and consistent line of communication between client and agency. If a client is hard to reach or simply doesn’t think of informing the PR firm when there’s a news development or new promotion, then the client is not ready for a relationship with a PR firm.

We can understand your business and we can develop a customized media list that is prime for relevant news information about your company, but we can’t read your mind and we can never know as much about your company as you do. So tell us what we need to know to help us help you.

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