The Trouble with Travel Industry Awards
The public relations business thrives on awards, or, more accurately, the awards business thrives on public relations. Clients love receiving awards and so public relations practitioners are willing to spend time and sometimes money to “win” them.
Three recent awards presentations have gotten my hackles up about the whole shameful business.
I begin with the Travel Weekly Magellan Awards, which some consider the “Oscars of the travel industry”. Travel Weekly cultivates a reputation as the “newspaper of record “in travel, and the publication has been giving away Magellans for a decade to “recognize the very best examples of design and promotion in an extraordinarily competitive environment.”