Eight ships in the fleet will now feature the music and sounds of Beale Street

Seattle, Wash., March 19, 2015 — When Holland America Line’s ms Koningsdam sails in spring 2016, guests will be able to let the good times roll in B.B. King’s Blues Club — making it the eighth ship in the fleet to feature the Memphis music experience.

Direct from Beale Street, the B.B. King All-Star Band — an eight-piece group featuring two vocalists backed by rhythm and horn sections — brings the best of the city’s music to sea.  From funky and fast to soulful and smooth, the band performs six nights a week in the Queen’s Lounge. During performances, the venue evokes the atmosphere of their namesake clubs on land with images of the legendary blues guitar legend. Exclusive specialty cocktails from the land-based clubs also are served, featuring the tasty, rum-based Lucille and Rock Me Baby concoctions.

“From the moment we introduced B.B. King’s Blues Clubs, they became an instant hit and guest favorite, and we’re excited to make it a permanent feature on our newest ship,” said Orlando Ashford, president of Holland America Line. “Koningsdam is going to feature a wide variety of entertainment options and having music of this caliber is another way we’re standing out when it comes to the guest experience.”

B.B. King’s Blues Club will be part of the new Music Walk complex on ms Koningsdam that will centralize the ship’s musical offerings and partnerships, which include Billboard Onboard and Lincoln Center Stage.

In addition to Koningsdam, B.B. King’s Blues Club is featured on ms Eurodam, ms Noordam, ms Nieuw Amsterdam, ms Oosterdam, ms Westerdam and ms Zuiderdam.  When the show sails on ms Rotterdam in April 2015, the band will perform in the Crow’s Nest on a newly redesigned stage.

“We knew early on that our partnership with Holland America Line was a huge hit, and by putting B.B. King’s Blues Club on Koningsdam more guests will enjoy our unique sound that feeds the soul,” said Tommy Peters, B.B. King’s Blues Clubs’ president. “We are honored and excited that the show has continued to expand from one ship to finding a home on eight ships in the fleet.”

About ms Koningsdam
Currently under construction at Fincantieri’s Marghera shipyard in Italy, Koningsdam represents a new Pinnacle Class of ship for Holland America Line. When it sets sail on its Premier Voyage April 8, 2016, the vessel will debut several innovative concepts and new public venues while still featuring popular amenities guests associate with Holland America Line.

Guests will have the opportunity to enjoy fine dining in several alternative restaurants including Sel de Mer, a new French seafood brasserie; a new immersive farm-to-table dinner experience in the Culinary Arts Center presented by Food & Wine magazine; a re-designed casual Lido Market with themed serving stations; a stunning main dining room; and favorites such as Pinnacle Grill, Canaletto Italian restaurant and pan-Asian Tamarind. The ship also will feature Holland America Line’s first purpose-built staterooms for families as well as single staterooms among its 1,331 guest accommodations.

Entertainment is taken to a new level with the energetic Music Walk area featuring all genres of music showcased in venues including Lincoln Center Stage performing chamber music nightly; Billboard Onboard where live musicians rock the crowd with chart-topping hits; and the popular B.B. King’s Blues Club in the Queen’s Lounge bringing the best of Memphis music to sea. World Stage brings 270-degree LED projection to the main showroom, enabling new concepts for showtime performances and immersing the audience in a panorama of sight and sound.

To bring a fresh vision to Koningsdam, Holland America Line tapped Adam D. Tihany, one of the world’s pre-eminent hospitality designers. Tihany joins distinguished maritime designer and architect Bjørn Storbraaten, who worked with the cruise line on Eurodam and Nieuw Amsterdam. The two firms will create an interior that blends a fresh, contemporary styling in perfect harmony with the line’s renowned classic elegance.

For more information about Holland America Line, contact a travel professional or call 1-877-SAIL-HAL (1-877-724-5425) or visit www.hollandamerica.com.

Editor’s note:  Renderings and video are available at http://www2.cleanpix.com/cleanpix/portal/W1tpt-YdE-Pce.

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