Two Holland America Line Ships Explore the Pristine Beauty of Australia, New Zealand and the South Pacific during 2019-2020 Season

Cruisers looking to channel their inner explorer and visit the ultimate paradise can chart a course to Australia, New Zealand and the islands of the South Pacific with Holland America Line come this fall. Noordamspends the fall through spring showcasing the lands Down Under, while Maasdamcharts a course on longer itineraries starting in August, including a bucket-list Australia circumnavigation.

Offering a premium, mid-sized ship experience, Noordam uncovers the enchanting isles of the South Pacific en route to Australia’s … Read the rest

Five Trailblazers to Lead Industry Outlook Debate at Cruise Ship Interiors Conference June 19-20, 2019, at the Miami Beach Convention Center

Cruise Ship Interiors Expo, the world’s first highly focused event dedicated exclusively to interior design, architecture and outfitting for the cruise industry, has announced its first conference session to kick off the inaugural two-day event. Professionals at the forefront of the industry will share their expertise in “Cruise Industry Outlook: Leaders Debate,” starting at 10:50 a.m. Wednesday, June 19, 2019.

The event’s first conference session will focus on the newbuild order book and the impacts of newbuilds, how shipyards … Read the rest

The Trouble with Travel Industry Awards

Image by Peggy und Marco Lachmann-Anke from PixabayThe public relations business thrives on awards, or, more accurately, the awards business thrives on public relations. Clients love receiving awards and so public relations practitioners are willing to spend time and sometimes money to “win” them.

Three recent awards presentations have gotten my hackles up about the whole shameful business.

I begin with the Travel Weekly Magellan Awards, which some consider the “Oscars of the travel industry”. Travel Weekly cultivates a reputation as the “newspaper of record “in travel, … Read the rest

ASTA and Costco Compete for PR

Photo by from Pexels

Last week the “Today” show aired a segment about how to save money when booking a spring break getaway. The secret? Book through Costco Travel, a membership club that charges $55 per year to consumers for the privilege of shopping for commodities at a Costco warehouse store or buying travel products online at the Costco Travel website.

The reporter booked a Fairmont Inn stay in Sonoma Valley, California, and an all-inclusive resort in Cancun, … Read the rest

Digital Video Systems’ CRUISESAT Available on 28 Cruise Ships

Maritime Mobile Communications LLC (doing business as Digital Video Systems) has installed the CRUISESAT satellite direct-to-ship and vessel entertainment service on 28 cruise ships currently sailing in the Americas. Digital Video System’s premier service features top-tier, high-definition television content for the cruise, yacht and cargo industries.

CRUISESAT can provide cruise guests and crew members an expansive lineup that includes the most popular sports, entertainment and news channels aboard ships sailing in the Caribbean, United States and Canada regions. The CRUISESAT … Read the rest

Virtù Equity Partners to Enter Joint Venture with Kerotin Hair Care Products

Virtù Equity, a private equity firm headquartered in Miami, has signed an investment agreement with Kerotin, a hair-care brand with worldwide sales based in Victoria, Canada. Under the agreement, Kerotin will receive strategic business-development support from Virtù, with the goal of accelerating growth for the consumer products company.

Kerotin’s founders are to remain fully engaged in the business, and together with Virtù executives plan to form a new board and management team under the leadership of Marcos Fabio Lopes e … Read the rest

Victory Cruise Lines Removes Single Supplements on Select Cruises and Offers No-Supplement ‘Singles Save’ Fares on Every Cruise

A recent survey of over 20,000 global travelers found that 40 percent of Baby Boomers had taken a solo trip in the past year and another 21 percent were planning to take one in the near future. Responding to this explosive travel trend, Victory Cruise Lines has eliminated single supplements on select 2019 cruises, provides 30 percent early-booking single-supplement discounts and offers no-supplement “Singles Save” fares on every departure.

Single supplements have been completely eliminated on four cruises … Read the rest

Victory Cruise Lines Wins Two Gold and Two Silver Travel Weekly Magellan Awards

Victory Cruise Lines has won two gold and two silver 2018 Magellan Awards from Travel Weekly, considered the most influential publication for the North American travel trade marketplace. It was the first time Victory entered the Magellan Awards competition.

The Miami-based boutique line took a gold award in the Cruise Marketing Campaign category for its “2018 Great Lakes Brochure,” produced by Clip Media Group, based in East Hampton, New York; and a gold in the Cruise Marketing Promotional Video … Read the rest

Travel Survey Results Should Concern Cruise Lines

Morning Consult recently released “The State of American Travel 2018,” a nationwide survey of 2,200 adults. The title of the survey conveys a sense of comprehensiveness and breadth that the report itself does not actually display, and some of the methodology and conclusions do not hold up to close scrutiny.

However, it’s one of the many travel industry surveys that are intended to draw broad, somewhat obvious conclusions that generate media coverage:

• Americans want relaxing, affordable vacations.
• Younger … Read the rest

South Padre Island Takes First Step Toward Becoming the Western Caribbean’s Newest Cruise Port of Call

The South Padre Island, Texas, City Council recently approved a proposal by SPI Cruise Group – a partnership of cruise port design, maritime operations and marketing professionals – to create a plan to develop the destination into an attractive port of call on western Caribbean cruise itineraries.

With increasing emphasis on tourism sustainability and concerns of over-tourism in some eastern and southern Caribbean ports of call, cruise lines are seeking alternative destinations with existing tourism infrastructure to add to their … Read the rest