The Challenges of Hiring
We’re not currently hiring, but we are assisting a client in a search for a marketing assistant position, and we […]
Sport Drink Maker’s Press Release Goes Lower Than a Snake’s Belly
It’s a time-honored practice in public relations to try and peg a client’s product or service to a trend, a news or a current event, and it can be effective — if it’s done well.
My New Approach to Making Facebook Friends
I admit to being more than a little bored with the whole social media thing, especially Facebook. I’ve got a couple hundred friends, some of whom I actually know.
Sign of the Times — ‘Austerity’ Chosen as Word of the Year
These are dark days, indeed. Merriam-Webster, the dictionary people, noted that “austerity” was searched more than 250,000 times on its website, thereby earning the 14th-century noun Word of the Year honors, however dubious they might be.
PR Should Not Fear ‘New Journalism’ Model
Despite the wunderkinds who are leading the digital revolution in journalism these days, there is still a need for professional public relations practitioners — we just need to evolve the practice.
Travel Buzz 11-19-10
Travel News @ NewmanPR: Dream travel blogger job available. Social media replaced phone. Top 10 US movie hotels. – http://eepurl.com/bENmL
Can We Bridge the Skepticism/Gullibility Gap?
A recent Harris Interactive survey found profound differences in how younger people and older people respond to the perceived veracity of advertising — one group tends to believe it and one group doesn’t.
Let’s Run Those Buzzwords Up the Flagpole and See Who Salutes
I’m no fan of using jargon or buzzwords when communicating with various audiences, but when I looked over the list of PR buzzwords compiled by Mynt PR, it got me thinking about what is a buzzword and why we use them.
Demo: How to Monitor Social Media in a Few Minutes a Day — for Free
Adam Vincenzini demonstrates how to set up a social media monitoring system on your computer that you can monitor in just a few minutes a day. Oh, and the screenr tool he used to create the demo is way cool, too.
