PR Applicant Rudeness, Incompetence are Widespread
Yesterday I posted a piece about my recent run-in with a rude, incompetent applicant for an account coordinator position. Little did I know that this is a widespread phenomenon.
How Not to Get a Job in Public Relations #1: Punish the Good Deed
I received via e-mail the cover letter and resume of a young woman who had graduated recently from a local university with a degree in mass communications. We were looking to fill a summer part-time internship, so I invited her to interview.
Tender Transfer at Half Moon Cay
On a recent cruise aboard Carnival Cruise Lines’ Carnival Pride, the ship called at Half Moon Cay, Holland America Line’s private island in the Bahamas. the approach to the island is too shallow for cruise ships, so guests must transfer from the ship via tender — smaller vessels. This is a video of the entire ride to Half Moon from the ship.
The Seven Sins of ‘Greenwashing’
In a recent study, TerraChoice found that fully 98 percent of the products that advertise as being environmentally friendly in fact commit one or more of the Seven Sins of Greenwashing.
Does Social Media Have Any Marketing Value?
Everyone agrees that social media sites like Facebook and MySpace and twitter have garnered a lot of media attention, but there’s little evidence they have marketing value.
Figuring Out Twitter
Twitter seemed inscrutable — like calculus — until I had a “twepiphany” the other day (Twitter users like to create neologisms that all start with TW).
Juvenile Jossip Perpetuates PR Clichés
The weblog Jossip, a gossipy, crass site that strives to be the vaunted Gawker, ran a post that perpetuates some of the worst clichés about the public relation profession.
If Publishers Lock Down Content, Wherefore the PR Guy?
A report in Business Week says that the Associated Press and some unnamed publishers — we assume of newspapers — have been having informal talks about how to make their online content less available so people will pay for it.
Is the Associated Press Becoming Irrelevant?
A number of Northeast newspapers met in Manhattan recently to discuss bypassing AP by creating a content-sharing consortium where they would freely share photography and stories.
