With so many social media outlets constantly streaming through our consciousness it becomes increasingly important to take care in choosing your voice and volume.
Credibility is an either-or thing. You either have it or you don’t. In that respect, it’s like pregnancy — a woman can’t be “a little pregnant.”
Does it make sense to continue updating a 100-plus-page press kit for the Florida Keys? Sure it does, for good reasons.
Despite the wunderkinds who are leading the digital revolution in journalism these days, there is still a need for professional public relations practitioners — we just need to evolve the practice.
A recent Harris Interactive survey found profound differences in how younger people and older people respond to the perceived veracity of advertising — one group tends to believe it and one group doesn’t.
Adam Vincenzini demonstrates how to set up a social media monitoring system on your computer that you can monitor in just a few minutes a day. Oh, and the screenr tool he used to create the demo is way cool, too.
With the rise of Twitter, Facebook and other social media sites, it might be tempting to rethink the time, energy and resources you devote to your corporate blog.
We’ve started publishing a daily (mostly) travel newsletter that is a roundup of headlines from across the globe. We try […]
When the tale of Tiger Woods’ misdeeds began its media circus, it brought back memories of other efforts to dodge negative news coverage.
With the proliferation of social media and its concurrent appearance a couple of years ago of the “social media press release,” it would seem the traditional press release is bound for the proverbial circular file.