When the Messenger Becomes the Story
Although conventional public relations wisdom dictates that publicists should neither be seen nor heard, it’s rewarding when media notes a special role played by one of us.
The Seven Sins of ‘Greenwashing’
In a recent study, TerraChoice found that fully 98 percent of the products that advertise as being environmentally friendly in fact commit one or more of the Seven Sins of Greenwashing.
Does Social Media Have Any Marketing Value?
Everyone agrees that social media sites like Facebook and MySpace and twitter have garnered a lot of media attention, but there’s little evidence they have marketing value.
Practice Makes Perfect
For the introduction of Carnival Cruise Line’s Ecstasy the agency proposed the first ever nighttime cruise ship inaugural, a challenge of both timing and lighting.
Best Laid PR Plans ‘Aft Gang Awry’
When planning media events for new hotel openings, finding a news hook is the primary goal, as was the case for the introduction of the Chateau oceanfront resort at Miami Beach.
It’s a Crazy Business — And So Are Some Clients!
Another, this time a French man, but equally certifiable, desired to retain us to publicize his voyage between Miami and Bimini, Bahamas, on a raft propelled by a shark!
No Steaks or Chops!
When we learned that Gen. Douglas MacArthur was returning from the Philippines, I suggested that our client invite MacArthur and his family to enjoy some R&R at the resort.
The Dual Meaning of ‘Plastered’
One of my most memorable resort openings occurred in the pre-Castro era inaugural of Havana’s Capri Hotel & Casino from the buttoned-down mind of Horace Sutton, the most widely syndicated travel writer of the time.
