Grab Attention Like ‘Orange Is The New Black’ Part 6: Storytelling
This post examines the use of storytelling to inspire a great idea for a public relations campaign.
Grab Attention Like ‘Orange Is The New Black’ Part 5: Emotion
Today’s edition considers the element of emotion, and how you can harness this valuable tool to inspire a winning PR campaign.
Grab Attention Like ‘Orange Is The New Black’ Part 4: Credibility
A credible voice makes a powerful statement: the message is real.
Grab Attention Like ‘Orange Is The New Black’ Part 3: Concreteness
An idea is concrete when everyone easily understands it. Concreteness facilitates the spread of a message by word-of-mouth.
Grab Attention Like ‘Orange Is The New Black’ Part 2: The Unexpected
How the hit Netflix show nailed the element of the unexpected and how you can use this element to inspire a winning idea to sell your product or service.
Grab Attention Like ‘Orange Is The New Black’ Part 1: Simplicity
This post examines the element of simplicity, how it contributes to the hype surrounding OITNB and how you can use this tactic to create a “sticky” campaign.
Six PR Tactics that Grab Attention Like ‘Orange is the New Black’
Is it possible to take what we know and love about OITNB and translate that knowledge into a killer public relations campaign?
Today is the Conch Republic’s 35th Birthday
Knowing your history sometimes can pay off in public relations.
Cuba Tourism Returns to the Spotlight
With the recent historic meeting of presidents Barrack Obama and Raul Castro as a catalyst, the escalation of U.S. visitors to Cuba seems like it will happen sooner rather than later.
Not a Press Conference — An Extravaganza!
Holland America Line staged the biggest and most expensive media event ever held in the history of Cruise Shipping Miami.
