This post examines the use of storytelling to inspire a great idea for a public relations campaign.
Today’s edition considers the element of emotion, and how you can harness this valuable tool to inspire a winning PR campaign.
A credible voice makes a powerful statement: the message is real.
An idea is concrete when everyone easily understands it. Concreteness facilitates the spread of a message by word-of-mouth.
How the hit Netflix show nailed the element of the unexpected and how you can use this element to inspire a winning idea to sell your product or service.
This post examines the element of simplicity, how it contributes to the hype surrounding OITNB and how you can use this tactic to create a “sticky” campaign.
Is it possible to take what we know and love about OITNB and translate that knowledge into a killer public relations campaign?