NewmanPR: Social. Media. Marketing.

ASTA and Costco Compete for PR

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Last week the “Today” show aired a segment about how to save money when booking a spring break getaway. The secret? Book through Costco Travel, a membership club that charges $55 per year to consumers for the privilege of shopping for commodities at a Costco warehouse store or buying travel products online at the Costco Travel website.

Measuring Brand Perception and the Effect of PR

Buck Banks

NewmanPR’s Buck Banks was interviewed for this article written by Jenna Seter for Clutch, which provides third-party evaluations for agencies that provide professional […]

NewmanPR Advances in South Florida Business Journal Annual Book of Lists

Stuart

The annual “Book of Lists” edition of the South Florida Business Journal was published this week. In the list of […]

Practicing PR Will Be Harder in This Post-Truth Era

Buck Banks

“What people believe prevails over the truth.” — Sophocles, from “Sons of Aleus” We now have slid from “truthiness,” Stephen […]

Clutch Names NewmanPR a Leading U.S. Public Relations Agency

Buck Banks

Clutch recently released a report on leading U.S. public relations firms for 2016, and NewmanPR was ranked among the 14 select […]

Cuba Tourism Returns to the Spotlight

Stuart

With the recent historic meeting of presidents Barrack Obama and Raul Castro as a catalyst, the escalation of U.S. visitors to Cuba seems like it will happen sooner rather than later.

The Caution Race

Buck Banks

A “caution race” currently is underway in the cruise line public relations practice. Can we continue to ramp up the caution quotient this way?

No Aspirin for PR Headaches

Stuart

Sometimes it does not matter even if the PR consultant is in attendance.

When the Messenger Becomes the Story

Stuart

Although conventional public relations wisdom dictates that publicists should neither be seen nor heard, it’s rewarding when media notes a special role played by one of us.